Hispanic Supplement Market
HISPANICS represent a strong and growing market for supplements. Despite their younger age profile, a majority of Hispanic adults currently take some type of nutritional supplement. Multivitamins are...
View ArticleEnergy Needs Lure Adults to Supplements
Interest in trying dietary supplements to BOOST ENERGY climbed over the past four years with half of all adults now expressing interest in use within the next six months. The nutrients consumers most...
View ArticleGlucosamine for Joint Health
Most adults with joint problems will do whatever is necessary to avoid joint replacement surgery and that leads roughly one in five to take GLUCOSAMINE. Trends reflect a downturn in glucosamine use...
View ArticleKids Favor Gummi Vitamins
Supplement use by children (ages 2-17) has increased over the past four years and gummi vitamins represent the fastest growing delivery form. Children are increasingly asking their mothers for gummi...
View ArticleMultivitamin Use Slipping as Use of Individual Supplements Climbs
Over the past five years, use of multi-vitamins among adults has declined while use is up for vitamin D, probiotics and fish oil/Omega 3. The increase in use of vitamin D appears to be driven by...
View ArticleGrowing Confidence in Probiotics
Confidence in the effectiveness of probiotics for digestive health has doubled over the past six years as consumers are increasingly attracted to foods/beverages with package labels saying “contains...
View ArticleConsumers Turn to Soy Foods & Beverages
Soy supplement use has declined over the past decade as more consumers turn to soy foods and beverages. Categories posting gains include soy milk, soy shakes, soy smoothies, soy yogurts, soy bars and...
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Consumer Confidence in Food Safety Declines
Consumer confidence in the safety of foods and beverages sold in the U.S. has dropped over the past five years according to Multi-sponsor Surveys’ Study of Clean Food & Beverage Labels. In this...
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Quarterly Food, Beverage & Nutrition Tracker
OMNIBUS SERVICE serving the food, beverage and nutrition industries This new quarterly omnibus service, launched in March 2014, provides affordable, fast answers to your marketing questions, plus the...
View ArticleEye Health Supplement Users
Use of eye health supplements continues to climb, particularly among adults under age 50. Data suggests physicians are playing a greater role in encouraging supplement use for eye health benefits....
View ArticleClean Label Supplements
Clean labels are increasingly important to supplement purchasers, particularly labels such as: natural source, organic, no artificial colors or flavors. Source: Target Market Report on Clean Label...
View ArticleProtein
Pulses are in the news and our research finds 55% of adults aware of beans/legumes as a protein source. Increased efforts to avoid animal proteins in favor of vegetarian proteins was also observed...
View ArticleCognitive Health Supplements
Market growth for cognitive health supplements in terms of product awareness and interest. Use of such supplements expanded over the past two years, particularly among baby boomers. Blended...
View ArticleSweetener Preferences
Use of low/no-calorie sweeteners rebounded in 2015 reflecting growing familiarity with and use of natural low/no-calorie sweeteners. The upcoming 2016 study will track how sweetener preferences are...
View ArticleVitamins & Other Dietary Supplements
Sports nutrition is a growing segment of the nutrition/supplement market, although most growth is occurring in the non-pill delivery formats. Source: 2015 Gallup Study of Vitamins & Other Dietary...
View ArticleBreakfast
Breakfast rivals dinner as the meal adults consider “healthiest,” which demonstrates the growing need for healthful breakfast food/beverage options. Millennials, who have recently shifted towards more...
View ArticleNutrient Knowledge & Consumption
With a focus on fresh/unprocessed foods, consumer efforts to eat vegetables, protein, healthy fats & oils and probiotics have climbed in recent years. This reflects growing confidence in their...
View ArticleOnline Vitamin/Supplement Shoppers
Online supplement shopping is reported by one in three supplement shoppers – – a practice most popular among heavy supplement users, big spenders, social media participants and a market segment...
View ArticleChanging Attitudes Toward Vegetarian and Flexitarian Diets & Food Choices
Flexitarians outnumber vegetarians by a ratio of 3 to 1, but both groups stand to grow substantially over the next ten years if the young adults who favor this diet stay true to their...
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Probiotic & Prebiotic Consumer
Awareness of and efforts to consume both probiotics and prebiotics have increased since 2012 with young adults, age 18-49, responsible for virtually all growth. The recently released 2016 Gallup Study...
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