Breakfast
Breakfast rivals dinner as the meal adults consider “healthiest,” which demonstrates the growing need for healthful breakfast food/beverage options. Millennials, who have recently shifted towards more...
View ArticleNutrient Knowledge & Consumption
With a focus on fresh/unprocessed foods, consumer efforts to eat vegetables, protein, healthy fats & oils and probiotics have climbed in recent years. This reflects growing confidence in their...
View ArticleOnline Vitamin/Supplement Shoppers
Online supplement shopping is reported by one in three supplement shoppers – – a practice most popular among heavy supplement users, big spenders, social media participants and a market segment...
View ArticleChanging Attitudes Toward Vegetarian and Flexitarian Diets & Food Choices
Flexitarians outnumber vegetarians by a ratio of 3 to 1, but both groups stand to grow substantially over the next ten years if the young adults who favor this diet stay true to their...
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Probiotic & Prebiotic Consumer
Awareness of and efforts to consume both probiotics and prebiotics have increased since 2012 with young adults, age 18-49, responsible for virtually all growth. The recently released 2016 Gallup Study...
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Millennial Nutrition
Millennials approach nutrition with a fresh perspective favoring unprocessed and organic foods. When they need more than what their diet provides, they favor functional foods/beverages, vitamins packs...
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GMO’s & Their Impact on Purchase Behavior
Most consumers believe they have a right to know if the food they buy contains GMOs, yet fewer agree GMOs have been proven harmful. Learn more about consumer know-ledge and opinions regard GMOs, as...
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Vegetarian & Flexitarian Eating Habits
A vegetarian diet is increasingly viewed as a healthier way to eat, although the flexitarian approach of limiting meat/poultry/ fish is more common than the strict vegetarian approach. Both groups...
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Sports Nutrition Products
Use of sports nutrition products is on the rise, fueled especially by protein bars, RTD shakes, protein powders and coconut water. The market has broadened to the point that a majority of adults now...
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Hot Tea
Most hot tea drinkers have one favorite brand, but brand allegiances have shifted over the past decade with the emergence of new specialty brands. Tea drinkers are increasingly attracted to clean and...
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